We wanted to make our film a purely British Zombie film, therefore we did our research on different production companies and distribution companies. We wanted to ensure we had a strong British reach and therefore it was important to get the correct media institutions behind our film and therefore we chose a distribution company and created a production company according to that.
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Distribution Strategy:
We will start small and then increase the number screens as we believe our film has good potential and therefore it'll become popular over time. Like mentioned before, will be responsible will hold the domestic distribution rights and the international rights will be sold to other small companies. The film will be distributed in popular cinemas in the UK such as Cineworld and Vue rather than small independent ones.
'Momentum Pictures' also distributed the highly successful film- 'The King's Speech'. Although it may be a different genre we still think it's distribution strategy was very good and could potentially help the success of our film. This film started small, in terms of the number of screens it was shown in domestically and globally, however this grew dramatically due to it's success from 395 cinemas in the UK to 536 and 4 cinemas in the USA to 2584.
Since our primary target audience is the 16-24 year old males, we will go for a Summer release to ensure we can get as many of them to the cinema. This is also a very popular time of the year for films to be released.
When we exhibit our film, we will stick to the traditional cinema release so no use of 3D or IMAX, however after cinema release we intend to release our film on both DVD and Blu-ray. We will ensure it's accessible through all means, such as the internet, so will have a symbiosis relationship with companies such as Netflex.
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