3) What kind of media institution might distribute your media product and why?

Our film is a British independent production so we believed we needed a British distribution company and an independent production company. We chose Momentum Pictures as our distribution company and Bitten Productions as our production company.

Momentum Pictures

We selected the distribution company Momentum Pictures to distribute our film. We wanted to find a well-known and popular distribution company that was British and that had worked with similar films before and Momentum Pictures fitted well due to it being British and because of a previous film it had distributed called 'The crazies'. We also liked that the fact it had distributed 'The King's Speech' a British independent film which was highly successful, which is what we wanted our film to be.

'The King's Speech' was a highly successful British independent film distributed by momentum pictures in 2010. A film this successful and British made us want to have the same company distributing our film.









'The Crazies' was a horror film distributed by momentum pictures in 2010. This zombie based film had a strong part in our decision to choose Momentum pictures as our distribution company, as 'The Crazies' had a similar genre to ours. The people of a town became infected by a contaminated water supply and as a result turned insane. This was similar to what could happen in a zombie infection outbreak.

Bitten Productions

This media institution was made up by us as a group it is a moderately known production company that produces high quality zombie films. We wanted to have a production company that specialised in making zombie based films, the film would therefore be of higher calibre as the production company is expertise at creating zombie films. Having the studio name could attract a wider audience and appeal to more fans of the zombie genre as the audience may know of the company and the previous great films they created.

Screenshots from our opening sequence showing the Momentum Pictures title and Bitten productions titles we inserted.