We used our knowledge of uses and gratifications to manipulate our audience into a good experience of the film and also chose specific characters to address different groups and attract them to watch our film.
Our film includes plenty of action sequencies along with cliff hangers and a narrative enigma as shown in our film opening . The audience are kept in suspense keen to follow the unpredictable storyline.Our audience will be familiar with the concepts we use and any developments we have made are still convincing and believable.With aspects of the horror genre we take the audience through an emotional roller coaster.They are sad and disturbed over the early loss of Daniel in the opening sequence and then shocked by the rifle butt knock-out of Maran.We will then use zombies through out the film as a few jump scares to keep the audience engaged with the film. Audiences enjoy feeling emotion when they go to the cinema even if it is sadness or fright. We will use this to enthrall our audience to keep them wanting more.
The action genre is enjoyed largely by males in the 15-24 year age group. Conventionally they enjoy shooting, explosions and people killing each other. We have kept to the action genre by including plenty of action with gunshots, fight scenes, blood splatters and explosions. This is what our key target market wants to see in a film. We also made sure we had protagonists in this group to have people that they can relate to. This is important as they will be on the posters and in the adverts to draw our key audience to come to our film. Due to the recently extremely popular video game Black Ops: 2, which has a whole mode based around zombie survival, our target market will make instant connections between them as our primary audience is the same as the games' and our title has strong references within the game. As this game is one of the top 10 best selling video-game franchises of all time, this gives us a greatly extended reach to our audience as they will feel a lot more involved and that they have a much bigger connection to our film.
One of our male protagonists is a British-Asian who has a very strong positive representation. This would attract the British-Asian market to watch our film and as this is a very large audience in Britain it would increase our reach a great deal.
Our female protagonist is young and strong but distinctly feminine and will also feature in our marketing which will attract both our primary and secondary audience.
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