5) How did you attract/address your audience?

To attract and address our audience we had to use appealing themes and conventions that they would enjoy. The main things which were important in making sure our film appealed to the audience was the genre and the characters.

Genre

The genre of our film is Zombie-Action, our genre in itself has a large appeal to our primary audience of 16-24 year old males. Therefore to attract our target audience we made sure we conformed to some of the conventions of the genre.

• We included many exciting shots of zombies getting killed and exciting fast paced action scenes in the opening sequence. Below is a screenshot of the exciting scene in which the first zombie is shot in the head by Daniel using a sniper.

• We kept the overall sequence quick and upbeat, to match with the pace of the action chase scene. we did this using fast dramatic music and quick cuts. Screenshot of three shots that occur one after the other in the chase scene in 'Element 115'. 

• We frequently showed zombie in the opening sequence as shown in the screenshots below

Characters

The characters we used addressed our audience and made them want to aspire to be like them as the characteristics were positive.

Daniel on left.                                             Maran on right.







Other general aspects to appeal to the audience

• We included lots of enigma, such as the opening few shots where the audience don't see what the zombies that have been mentioned look like. And the cliffhanger at the end of the opening sequence which leaves the audience wondering who hit Maran.
• Lots of exciting special effects such as gun shots and grenade blasts. Special effects happen from start so audience can expect rest of film to have exiting special effects and become more engaged.
• Use of tension and suspense, when Daniel and Maran are running away the audience are excited and interested to know if they will escape or not.
• Big moments such as Daniel's death, his death is likely to be a surprise to them, the outcome is enjoyable even if sad for the audience as it was unexpected.

Viral Marketing campaign

A viral marketing campaign that could appeal to our audience is to create online facilities as our target audience use computers and go online. 

The things we could do online in order to get our film to reach our audience are:

• Create a website and online adverts, as this is a great way for our audience to learn about our film as most people our target audience's age use a computer and go online. 
• Create a Facebook page and other social media website profiles, so information is spread about our film through messaging and sharing.
• We could have games on the website, merchandise for sale and could have extra features exclusive to the website. This provides more entertainment for the audience and makes them more likely to think and remember about our film and in turn more likely to watch it.