Primary audience
Our primary target audience would be predominantly males aged between 15-24. This is one of the largest groups that go to watch films in the cinema giving us a large reach. The two protagonists are in this group who our audience can identify with and aspire to. They are a mix of social and ethnic backgrounds to keep with current reality of the racially diverse England. We also chose this age group as we can identify with it as we are young directors. We wanted to have some blood and gore like dead zombies eating bodies thereby needing a 15 certificate rating eliminating younger viewers which is why we focused on the older ages.
Secondary audience
Our secondary audience would be females aged 15-24 and fans of the zombie-action genre. We chose this as we follow many conventions from previous zombie-action films like Zombieland, 28 days later, Resident Evil and Dawn of the Dead. This indicates that people who are attracted to these films would likely be drawn to our film. The female protagonist who later enters the film would also feature prominently in our marketing material.She is young, strong but still distinctly feminine. A figure women of this target group would aspire to.
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