This a post which we used in our proposal of our idea. This particular post focuses on:

Chosen Target Audience

• Primary Audience- 16 - 24 year old male audiences.
• Secondary Audience- Older fans of both Zombie and Action films of both genders.

We chose our primary audience to be the 16 - 24 year old males mainly because it is one of the biggest markets out there when it comes to films and it is also the age group and gender which our film will appeal to the most. This is due to themes which have come up in previous Zombie films and games such as Call Of Duty. The main actors in the film are of a similar age to the audience, allowing them to relate to them.

We chose our secondary audience to be older fans of both Zombie and Action films of both genders. This is because we wanted to widen our audience reach, and therefore gain more people to watch the film.