This a post which we used in our proposal of our idea. This particular post focuses on:

Appeal to audience

The characters involved in the sequence and the rest of the film are of similar age to the intended core audience therefore the audience will be able to relate to the characters. The characters as mentioned before are brave young individuals, this means the core audience can aspire to be like them.

The action in the film and this particular sequence will appeal to all the audiences we have in mind. The action will be exciting and engaging to watch and will keep the audience thrilled and entertained. 

The film will follow of conventions of the zombie genre and this will appeal to the audience as they'll familiar with the genre and its style.